Founder’s Story

Behind the brilliance of the “Longing and Love” brand lies a moving story of love, loss, and eternal commitment. This narrative is not only the origin of the brand but also a profound interpretation of its core philosophy—transforming endless longing into tangible treasures.

The story begins with an ordinary yet heartwarming encounter. The brand founder and his beloved lived a life filled with happiness and tranquility. One day, his girlfriend found a homeless kitten on a street corner. The kitten, with fur as warm as caramel and eyes full of longing for the world, was taken in by them. They named it “Hamburger,” a name full of life. Hamburger’s arrival brought countless joys and laughter into their lives, becoming an indispensable member of their small family, warming every corner with its unique feline charm.

However, the beauty of life often comes with impermanence. After a period filled with love, Hamburger unfortunately passed away. Its departure brought immense grief to the founder and his girlfriend, especially his girlfriend, who was deeply immersed in the pain of losing her beloved companion, unable to recover for a long time. Watching his beloved grow thinner day by day, the founder felt a profound sense of helplessness and anxiety. He knew that words of comfort seemed pale and powerless at this moment; he yearned to find a way to truly heal his loved one, transforming this deep longing into an eternal solace.

In a serendipitous moment, his gaze fell upon Hamburger’s favorite cat bed. Within it, remnants of Hamburger’s soft fur remained—the last traces of its existence. Just as he was immersed in his thoughts, a news headline on his phone caught his attention: scientists had made a breakthrough in the field of lab-grown diamonds, capable of creating real diamonds by extracting carbon elements from organic matter.

This news, like a beacon in the darkness, instantly ignited hope in his heart. A bold and loving idea blossomed in his mind: what if these cat hairs, imbued with remembrance, could be transformed into an eternally brilliant diamond, allowing Hamburger to accompany his beloved in another form forever? How wonderful would that be?

Without hesitation, he immediately contacted a leading laboratory, bringing with him every carefully collected strand of cat fur. He entrusted these hairs to the researchers, viewing them as a profound embodiment of his love for Hamburger and his beloved. After a long period of waiting and meticulous cultivation, he finally succeeded. A crystal-clear diamond, sparkling with unique brilliance, was born. It was not merely a gemstone but a continuation of Hamburger’s life imprint, a tangible representation of the founder’s endless longing for his beloved. He had this unique diamond set into a ring, ready to make an eternal promise to his loved one.

He carefully set this one-of-a-kind diamond into a ring with a simple yet profound design. The ring was not just a token of love but also a tribute to a life passed and a promise of eternal remembrance. On a bright afternoon, he knelt down and proposed to his girlfriend. As he placed the ring, bearing Hamburger’s imprint, on her finger, tears welled up in her eyes—tears of emotion, relief, and a response to this deep love. She knew this was not just a proposal but a dream of eternity woven by the founder’s love.

At the moment of the successful proposal, the brand “Longing and Love” was born. It is not merely a jewelry brand but a commitment to love, memory, and transforming remembrance into eternal guardianship. Every piece from “Longing and Love” carries the founder’s initial vision: to let love and longing, in their most brilliant form, forever accompany us, becoming the most dazzling imprints in life.